2023 Social Media Image Sizes for All Networks [CHEATSHEET]

One moment you have the perfect imbricate page for your account. The next, it’s been resized and looks all pixelated and wrong. It doesn’t help that information well-nigh official dimensions and image sizes is harder to find than a starchy discussion on politics on Facebook. But, it’s not difficult if you consult this guide to social media image sizes on all important social media platforms! Below are the most recent social media image dimensions, as of December 2023.

Quick social media image sizes

We go into increasingly detail for every single network below, but this image includes the social media image sizes you probably squint up most often.

Basic Instagram image sizes

• Profile photo: 320 x 320 px
• Landscape: 1080 x 566 px
• Portrait: 1080 x 1350 px
• Square: 1080 x 1080
• Stories and Reels: 1080 x 1920

Basic Facebook image sizes

• Profile photo: 170 x 170 px
• Landscape: 1200 x 630 px
• Portrait: 630 x 1200 px
• Square: 1200 x 1200 px
• Stories and Reels: 1080 x 1920 px
• Cover photo: 851 x 315 px

Basic X (formerly Twitter) image sizes

• Profile photo: 400 x 400 px
• Landscape: 1600 x 900 px
• Portrait: 1080 x 1350 px
• Square: 1080 x 1080 px
• Cover photo: 1500 x 1500 px

Basic LinkedIn image sizes

• Profile photo: 400 x 400 px
• Landscape: 1200 x 627 px
• Portrait: 627 x 1200 px
• Square: 1080 x 1080 px
• Cover photo: 1128 x 191 px

Basic TikTok image sizes

• Profile photo: 200 x 200 px
• Landscape: 1920 x 1080 px
• Portrait: 1080 x 1920 px
• Square: 1080 x 1080 px
• Stories: 1080 x 1920 px

Instagram image sizes

Instagram supports horizontally and vertically oriented images. It moreover still supports square images, which was what the platform was known for when it first launched.

This increases your brand’s options. But it moreover makes image dimensions a little trickier to get right. Follow these guidelines to make sure your images end up looking their best.

Instagram profile picture size: 320 x 320 pixels

Instagram profile photos are displayed at 110 x 100 pixels, but the image files are stored at 320 x 320 pixels, so make sure to upload an image that’s least that big.

Even though the dimensions are in a square format, Instagram profile photos are displayed as a circle. Make sure any elements you want to focus on in the photo are centered so they don’t get cropped out.

Instagram post sizes (feed photos):

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Supported speciality ratios: Anywhere between 1.91:1 and 4:5
• Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Tips:

• If you want your images to squint their weightier on Instagram, aim to upload an image that is 1080 pixels wide.
• When you share an Instagram image that’s sized over 1080 pixels, Instagram will size it down to 1080 pixels.
• If you share a photo that has a resolution lower than 320 pixels, Instagram will size it up to 320 pixels.
• If your image is between 320 and 1080 pixels wide, Instagram will alimony that photo at its original resolution, “as long as the photo’s speciality ratio is between 1.91:1 and 4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
• If your uploaded Instagram image is a variegated ratio, the platform will automatically yield your photo to fit a supported ratio.

Resource: Learn how to edit Instagram photos like a pro.

Instagram photo thumbnail sizes:

• Display size: 161 x 161 pixels
• Recommended upload size: 1080 pixels wide

Tips:

• Remember that Instagram stores versions of these thumbnails that are as large as 1080 x 1080.
• To future-proof your Instagram feed and stave pixelation, upload images that are as large as possible.

Instagram Stories image size: 1080 x 1920 pixels

Tips:

• This is an speciality ratio of 9:16.
• Uploading an image with a smaller pixel size (but the same speciality ratio) ways the Story will buffer quickly.
• If you don’t use this ratio, the Story might show with strange cropping, zooming, or leave large sections of the screen blank.
• Instagram Reels use this same sizing.

Instagram carousel image sizes:

• Landscape: 1080 x 566 pixels
• Portrait: 1080 x 1350 pixels
• Square: 1080 x 1080 pixels
• Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
• Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)

Instagram Reels sizes:

• 1080 x 1920 pixels
• This is an speciality ratio of 9:16.
• Cover photo: 1080 x 1920 pixels
• Keep in mind that Reels are cropped to a 1:1 image in your profile feed and a 4:5 image in the home feed.

Instagram ads image sizes:

• Landscape: 1080 x 566 pixels
• Square: 1080 x 1080 pixels
• Minimum width: 320 pixels
• Maximum width: 1080 pixels
• Supported speciality ratios: Anywhere between 1.91:1 and 4:5

Tips:

• Remember: Instagram ads seeming in users’ feeds cannot have increasingly than 30 hashtags.
• There are moreover recommendations for the number of notation included in an ad’s primary text and headline.

Image sizes for Instagram Stories ads: 1080 x 1920 pixels

Tips:

• Instagram recommends leaving roughly “14% (250 pixels) of the top and marrow of the image self-ruling from text and logos” to prevent them from stuff covered.
• As of September 2020, Facebook and Instagram ads are no longer penalized if increasingly than 20% of the ad space is text.

X (f.k.a. Twitter) image sizes

Tweets that include images unceasingly get increasingly click-throughs, increasingly likes, and increasingly Retweets than non-image Tweets. In fact, Tweets with visual content are three times increasingly likely to get engagement.

So, choosing the right images and creating unconfined visual content for X (formerly Twitter) matters. And, of course, that includes getting the image sizes right.

X (Twitter) image sizes for profile photos: 400 x 400 (recommended)

• Minimum image size: 200 by 200 pixels
• Maximum file size: 2MB

X (Twitter) header photo size: 1500 x 500 pixels (recommended)

Tips:

• To future-proof the image, it’s weightier to use the maximum size.
• Header images are cropped to an speciality ratio of 3:1.
• Keep in mind that the way header images exhibit changes depending on the monitor and browser stuff used.

X (Twitter) images sizes for in-stream photos: 1600 x 900 pixels (recommended)

• Minimum size: 600 by 335 pixels
• Recommended speciality ratio: any speciality between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
• Supported formats: GIF, JPG and PNG
• Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.

Tips:

• You can test what your summary vellum will squint like and see a preview using the card validator.
• There is a range of variegated X cards, so moreover a range of sizes. As well as the regular summary cards, there are summary cards with large images, app cards and player cards.

X (Twitter) image sizes for ads:

• Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the weightier results.
• Website vellum image: 800 x 418 pixels for 1.91:1 speciality ratio. 800 x 800 for 1:1 speciality ratio. Max file size of 20MB.
• App vellum image: 800 x 800 pixels for 1:1 speciality ratio. 800 x 418 pixels for 1.91:1 speciality ratio. Max file size of 3MB.
• Carousels: 800 x 800 pixels for 1:1 speciality ratio. 800 x 418 pixels for 1.91:1 speciality ratio. Max file size of 20MB for 2-6 image cards.
• Direct Message card: 800 x 418 pixels for 1.91:1 speciality ratio. Max file size of 3MB.
• Conversation card: 800 x 418 pixels for 1.91:1 speciality ratio. Max file size of 3MB.

Facebook image sizes

Facebook updates its diamond and image dimensions constantly. The weightier strategy to future-proof your brand’s content is to unchangingly upload the highest-quality image you can. Stick to Facebook’s recommended file formats for the weightier results.

Facebook profile picture size: 170 x 170 pixels (on most computers)

Your Facebook profile picture will exhibit at 170 x 170 pixels on desktop. But it will exhibit as 128 x 128 pixels on smartphones.

Facebook image sizes for imbricate photos: 851 x 315 pixels (recommended)

• Display size desktop: 820 x 312 pixels
• Display size smartphone: 640 x 360 pixels
• Minimum size: 400 x 150 pixels
• Ideal file size: Less than 100KB

Tips

• To stave any pinch or distortion, upload a JPG or PNG file.
• Use the recommended pixel sizes for the fastest load times.
• Profile pictures and imbricate photos with logos or text work weightier when uploaded as a PNG file.
• Don’t stilt to reposition once you’ve uploaded your imbricate photo.

Facebook timeline photo and post sizes:

Facebook automatically resizes and formats your photos when they are uploaded for the timeline to be 500 pixels wide and to fit the 1.91:1 speciality ratio.

But stave pixelation or slow load times by remembering these sizes:

• Recommended size: 1200 x 630 pixels
• Minimum size: 600 x 315 pixels

Tips:

• If you are sharing 2-10 images in your brand’s Facebook post using the carousel display, images should be 1200 x 1200.
• This is a 1:1 ratio.

Facebook event imbricate photo image sizes: 1200 x 628 pixels (recommended)

Tips

• This is well-nigh a 2:1 ratio.
• The size of your event imbricate photo can’t be edited without it’s been widow to an event.

Facebook image sizes for panorama or 360 photos:

• Minimum image size: Facebook says that it should be “30,000 pixels in any dimension, and less than 135,000,000 pixels in total size.”
• Aspect ratio: 2:1

Tips

• Facebook automatically recognizes and processes these images based on “camera-specific metadata found in photos taken using 360-ready devices.”
• Files for these Facebook images can be up to 45 MB for JPEGs or 60 MB for PNGs.
• Facebook recommends using JPEGs for 360 photos and ensuring files aren’t worthier than 30 MB.

Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)

• Facebook Stories take up the full screen of a phone. That’s an speciality ratio of 9:16.
• Don’t segregate an image with a width smaller than 500 pixels.
• For Stories with text, consider leaving 14% of the top and marrow text-free. (That’s 250 pixels.) That way any call-to-action won’t be covered by your brand’s profile photo or buttons.

Facebook image sizes for ads:

• Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
• Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
• Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
• Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
• Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
• Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
• Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
• Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.

LinkedIn image sizes

When you use LinkedIn for business — whether it’s via your personal profile or a visitor page — pairing your LinkedIn updates with images has unceasingly been shown to increase comments and sharing.

Stick to the recommended sizes unelevated for weightier results. And unchangingly make sure to squint at your profile and content on multiple devices surpassing finalizing.

LinkedIn image sizes for profile photos: 400 x 400 pixels or larger (recommended)

Tips

• LinkedIn can unbend photos up to 7680 x 4320 pixels.
• And it can handle files up to 8MB, so upload as large as you can to future-proof.

LinkedIn image sizes for personal profile imbricate photos: 1584 x 396 pixels (recommended)

• Aspect ratio: 4:1

Tips

• Make sure your file is smaller than 8MB.
• Cover photos are cropped differently on mobile and desktop. Make sure to view your profile on both kinds of exhibit surpassing finalizing.

LinkedIn image sizes for visitor pages:

• Company logo size: 300 x 300 pixels
• Page imbricate image size: 1128 x 191 pixels
• Life tab main image size: 1128 x 376 pixels
• Life tab custom modules image size: 502 x 282 pixels
• Life tab visitor photos image sizes: 900 x 600 pixels
• Square logo: At least 60 x 60 pixels

Tips

• When posting image updates to your visitor page, make sure to use PNG or JPG images.
• Use an speciality ratio of 1.91:1.
• The recommended LinkedIn post size is 1200 x 628 pixels.
• This LinkedIn image sizing moreover applies to LinkedIn Showcase pages.

LinkedIn image sizes for blog post link images: 1200 x 627 pixels (recommended)

LinkedIn custom image size for sharing a link in an update: 1200 x 627 pixels (recommended)

When pasting a URL into an update, an auto-generated thumbnail image may towards in the preview if one is available, withal with the vendible or website title.

But, you can customize it by clicking the Image icon unelevated the text box and selecting a photo from your computer.

Tips:

• The image should use a 1.91:1 ratio.
• More than the minimum of 200 pixels wide.
• If the image width is less than 200 pixels wide, it will towards as a thumbnail on the left side of the post.

LinkedIn image sizes for ads:

• Company logo size for ads: 100 x 100 pixels
• Spotlight ads logo size: 100 x 100 pixels
• Spotlight ads custom preliminaries image: 300 x 250 pixels
• Sponsored content images: 1200 x 627 pixels (1.91:1 speciality ratio)
• Sponsored content carousel images: 1080 x 1080 pixels (1:1 speciality ratio)

Pinterest image sizes

Pinterest profile image size: 165 x 165 pixels (recommended)

Tips

• Remember that your profile photo will be displayed as a circle.

Pinterest image size for profile imbricate photo: 800 x 450 pixels (at minimum)

Tips

• Try to stave placing a portrait photo into the imbricate photo spot.
• Instead, use a landscape photo with a 16:9 speciality ratio.

Pinterest image sizes for Pins:

• Aspect ratio: 2:3 (recommended)
• Square pins: 1000 x 1000 pixels
• Recommended size: 1000 x 1500 pixels
• Max file size: 20MB

Tips

• Keeping the 2:3 speciality ratio ensures your brand’s regulars sees all the image’s details on their feed.
• On the feed, Pins are displayed with a stock-still width of 236 pixels.
• If you want to create Pins with a variegated speciality ratio, know that Pinterest crops images from the bottom.
• Both PNG and JPEG files are accepted.

Pinterest image sizes for collections Pins:

• Aspect ratio: 1:1 (recommended) or 2:3
• Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels
• Max file size: 10MB

Tips

• This format appears as one main image, whilom three smaller images.
• All images must have the same speciality ratio.
• Collections towards in feeds on mobile devices.
• Both PNG and JPEG files are accepted.
• Collections can moreover be an ad format on Pinterest.

Pinterest image size for Story Pins:

• Aspect ratio: 9:16
• Recommended size: 1080 x 1920 pixels
• Max file size: 20MB

Pinterest image sizes for ads and carousels:

• App install ads: Same specs as standard Pins. A 2:3 speciality ratio is recommended. 1000 x 1500 pixels recommended.
• Carousel Pins and ads: An speciality ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel.
• Shopping ads: Same specs as standard Pins. A 2:3 speciality ratio is recommended. 1000 x 1500 pixels recommended.

Snapchat image sizes

Snapchat ads image size: 1080 x 1920 pixels (at minimum)

• Aspect ratio: 9:16
• File type: JPEG or PNG
• Maximum file size: 5MB

Snapchat Geofilter image size: 1080 x 1920 (at minimum)

• Aspect ratio: 9:16
• File type: JPEG or PNG
• Maximum file size: 5MB

YouTube image sizes

YouTube profile photo size: 800 x 800 pixels (recommended)

Tips

• Make sure the focus of your photo is centered for weightier results.
• Files should be JPEG, GIF, BMP or PNG. Animated GIFs won’t work.
• Photos will render at 98 x 98 pixels.

YouTube imprint image size: 2048 x 1152 pixels (at minimum)

• Aspect ratio: 16:9
• Minimum zone for text and logos without stuff cut off: 1235 x 338 pixels
• Maximum file size: 6MB

YouTube video size: 1280 x 720 pixels (at minimum)

Tips

• YouTube recommends that videos intended for sale or rental have a higher pixel count: 1920 x 1080 pixels.
• YouTube requires videos to be 1280 x 720 pixels in order to meet HD standards.
• This is a 16:9 speciality ratio.

YouTube thumbnail size: 1280 x 720 pixels

TikTok image sizes

TikTok profile photo size: 20 x 20 pixels (minimum size to upload)

Tips

• While 20 x 20 is the minimum upload size, upload a higher quality photo for future-proofing.

TikTok video size: 1080 x 1920

Tips

• The platonic speciality ratio for Tik Tok videos is 9:16.

TikTok carousel image size: 1080 x 1920 (for weightier results)

Tips

• The platonic speciality ratio for Tik Tok carousel images is 9:16 or 1:1, but you can moreover post images with a 4:5 ratio.

Why is it important to get social media image sizes right?

Social media marketers need to get many things right when creating visual content for social media.

You’ve got to make sure any images you use don’t defy copyright laws. If you don’t have original imagery, you’ve got to find high-quality stock photos. And you’ve got to icon out which tools out there can help hoist your social media images.

On top of that, you’ve got to get your social media image sizes right. And getting that right is really important because:

• It avoids pixelation and worrisome image stretching. And lamister that keeps your images looking professional.
• Your photos will be optimized for each social channel’s feed. This can help increase engagement.
• It ensures your regulars sees the full photo. Incorrect sizing could cut off some of your brand’s messaging.
• It can future-proof your content. Stuff in-the-know with social media image sizes now could midpoint less work for your trademark in the future, when network transpiration up how images exhibit again.

When towers posts in Hootsuite, you never have to worry well-nigh getting the image size wrong. You can upload and refine your images using Canva’s editing tools right inside the Hootsuite dashboard. And the very first step of the process is selecting a network-optimized size for your image from a drop-down menu.

Here’s how it works:

1. Log in to your Hootsuite worth and throne to Composer.
2. Click on the purple Canva icon in the marrow right corner of the content editor.
3. Select the type of visual you want to create. You can pick a network-optimized size from the drop-down list or start a new custom design.
4. When you make your selection, a login pop-up window will open. Sign in using your Canva credentials or follow the prompts to start a new Canva account. (In specimen you were wondering — yes, this full-length does work with self-ruling Canva accounts!)
5. Design your image in the Canva editor.
6. When you’re washed-up editing, click Add to post in the top right corner. The image will automatically be uploaded to the social post you’re towers in Composer.